News

Apparently nobody watched the ‘Mad Men’ premiere

Apparently nobody watched the ‘Mad Men’ premiere

'MAD MEN:'Sunday's hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC. Photo: Reuters

LOS ANGELES (Reuters) – Advertising drama “Mad Men,” facing a night of stiff competition on cable television, drew 2.3 million viewers to the premiere of its seventh and final season, network AMC said on Monday.

Sunday’s hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC.

It was the fewest people to watch a season premiere episode of the 1960s advertising world drama starring Jon Hamm as the unstable ad man Don Draper since season two in 2008.

The episode faced off against MTV’s annual celebrity-filled movie awards show aimed at younger audiences. “Mad Men” also aired right after HBO’s hourlong ratings juggernaut, fantasy epic “Game of Thrones.”

The hourlong HBO show averaged 6.3 million viewers on Sunday. Audience figures for the MTV Movie Awards have not been released, but the show averaged 3.8 million viewers last year.

Emmy-winning “Mad Men” averaged about 2.7 million same-day viewers in season six and 3.8 million overall viewers, including those who recorded the show and watched it later in the week.

Its seventh season will be split into two parts with the final seven episodes to air in spring 2015.

(Reporting by Eric Kelsey; Editing by Mary Milliken and Jonathan Oatis)

Latest News

in Music

10 of the most memorable MTV Video Music Awards moments

mileycyrusvma

Since debuting in 1984, the MTV Video Music Awards have prided themselves on being a stage for all things hip - and often - controversial.

in Local, Surrounding Counties

Another Fatal Fall In Nelson

Nelson County Sheriffs Logo 072208

There's been another fatal accident at Crabtree Falls in Nelson County.

in Albemarle County, Charlottesville City, Election, Local, Surrounding Counties, UVA

Walker Campaigns In Albemarle

Walker Gov. Scott Stucky Philip 82915 CC

Wisconsin Governor and 2016 presidential hopeful Scott Walker made a weekend stop in Albemarle County.

in Albemarle County, Charlottesville City, Local, Surrounding Counties, UVA

Local Residents Honor Charles Werner

Werner Charles 051014

Area residents salute retiring Charlottesville Fire Chief Charles Werner.

in Local, Surrounding Counties

Faber Woman Confined To Home

gavel

A Nelson County woman must spend 18 months under home confinement.