News

Apparently nobody watched the ‘Mad Men’ premiere

Apparently nobody watched the ‘Mad Men’ premiere

'MAD MEN:'Sunday's hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC. Photo: Reuters

LOS ANGELES (Reuters) – Advertising drama “Mad Men,” facing a night of stiff competition on cable television, drew 2.3 million viewers to the premiere of its seventh and final season, network AMC said on Monday.

Sunday’s hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC.

It was the fewest people to watch a season premiere episode of the 1960s advertising world drama starring Jon Hamm as the unstable ad man Don Draper since season two in 2008.

The episode faced off against MTV’s annual celebrity-filled movie awards show aimed at younger audiences. “Mad Men” also aired right after HBO’s hourlong ratings juggernaut, fantasy epic “Game of Thrones.”

The hourlong HBO show averaged 6.3 million viewers on Sunday. Audience figures for the MTV Movie Awards have not been released, but the show averaged 3.8 million viewers last year.

Emmy-winning “Mad Men” averaged about 2.7 million same-day viewers in season six and 3.8 million overall viewers, including those who recorded the show and watched it later in the week.

Its seventh season will be split into two parts with the final seven episodes to air in spring 2015.

(Reporting by Eric Kelsey; Editing by Mary Milliken and Jonathan Oatis)

Latest News

9 hours ago in Albemarle County, Charlottesville City, Election, Local, Surrounding Counties, UVA, Virginia Assembly

GOP Will Use Convention To Pick Nominee

Garrett Tom 101313 CC

5th District Republican leaders have agreed to hold a May 14th convention where they will pick a nominee for Congress.

9 hours ago in Albemarle County, Charlottesville City, Local, Local Sports, Sports, Surrounding Counties, UVA, UVA Sports

UVA Captures Road Win At Pitt

basketball on a cement floor

UVA racked up its sixth consecutive victory Saturday afternoon trouncing Pitt 64-50.

11 hours ago in Music

This week’s top alternative tracks

coldplay

LISTEN: This week's top alternative songs, according to the weekly Billboard chart.

12 hours ago in Entertainment, Sports

You can stream the Super Bowl

superbowl50helmets

This year, CBS will broadcast the game on TV and stream it live on cbssports.com. The network will play the same commercials on TV and on the live stream.

16 hours ago in Albemarle County, Charlottesville City, Election, Local, Surrounding Counties, UVA, Virginia Assembly

Boards Take Heat For Recent Decision

GrantGary6605

Earlysville resident Gary Grant has scolded the Albemarle Supervisors for deciding their committee assignments in a January 6th closed session.