News

Apparently nobody watched the ‘Mad Men’ premiere

Apparently nobody watched the ‘Mad Men’ premiere

'MAD MEN:'Sunday's hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC. Photo: Reuters

LOS ANGELES (Reuters) – Advertising drama “Mad Men,” facing a night of stiff competition on cable television, drew 2.3 million viewers to the premiere of its seventh and final season, network AMC said on Monday.

Sunday’s hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC.

It was the fewest people to watch a season premiere episode of the 1960s advertising world drama starring Jon Hamm as the unstable ad man Don Draper since season two in 2008.

The episode faced off against MTV’s annual celebrity-filled movie awards show aimed at younger audiences. “Mad Men” also aired right after HBO’s hourlong ratings juggernaut, fantasy epic “Game of Thrones.”

The hourlong HBO show averaged 6.3 million viewers on Sunday. Audience figures for the MTV Movie Awards have not been released, but the show averaged 3.8 million viewers last year.

Emmy-winning “Mad Men” averaged about 2.7 million same-day viewers in season six and 3.8 million overall viewers, including those who recorded the show and watched it later in the week.

Its seventh season will be split into two parts with the final seven episodes to air in spring 2015.

(Reporting by Eric Kelsey; Editing by Mary Milliken and Jonathan Oatis)

Latest News

in Lifestyle

Chevrolet the latest car to be ‘hacked’

Fresh
chevyhack

A researcher is advising drivers not to use a mobile app for OnStar vehicle communications system, saying hackers can exploit a security flaw in the product to unlock cars and start engines remotely.

in Entertainment

HBO says 3 more ‘Game of Thrones’ seasons likely

Fresh
gameofthrones

HBO's most-watched series, the medieval fantasy drama "Game of Thrones," will likely continue through three more seasons, as the network defended the show's gritty violence.

in Albemarle County, Charlottesville City, Local, Local Sports, UVA, UVA Sports

Drug Charges Against Former Cavalier Scott

Fresh
Scott Mike (credit virginiasports.com)

Former UVA basketball star and current Atlanta Hawk Mike Scott has been arrested on drug charges.

in Trending, Viral Videos

TODAY’S MUST SEE: Reporter confronts woman accused of stealing his identity

Fresh
14-overlay19

An accused credit card thief picked the wrong guy when she used a credit card number belonging to Texas consumer affairs reporter Steve Noviello.

in Entertainment

Today in entertainment history: July 31

WENN

A look at the Hollywood headlines that went down in history.