Levi’s CEO ‘freezes’ his jeans

Levi’s CEO ‘freezes’ his jeans

SAVES TIME ON LAUNDRY: Don't worry about washing your jeans, the CEO of Levi Strauss says. Photo: YouTube

A video of Levi’s CEO Chip Bergh speaking at Fortune magazine’s Brainstorm Green conference is making headlines after it featured his comments on the company’s efforts to be more environmentally friendly, as well his advice to not wash your jeans. Levi’s has previously suggested people place their jeans in the freezer overnight to get rid of any bacteria, and said throwing them for a quick spin in the dryer will help them retain their shape, without fading.

Latest News

in Albemarle County, Charlottesville City, Local, Surrounding Counties, UVA

Flooded Back Roads In Greene, Augusta

Flooding (credit Photo by Eric Seitz)

Some back roads in Greene and Augusta are closed because of rain-swollen creeks and rivers.

in Local, Surrounding Counties

Sheriff’s Office Says Student Assaulted

Amherst County Seal

The sheriff's office in Amherst County says there's a person of interest in a recent assault case on the campus of Sweet Briar College.

in Local, Surrounding Counties

Chesapeake Horse Had EEE

Horses In Pasture (RG)

A horse from Chesapeake has been euthanized after it tested positive for Eastern Equine Encephalitis.

in Music

This week’s top alternative tracks


LISTEN: This week's top alternative songs, according to the weekly Billboard chart.

in Albemarle County, Charlottesville City, Local, Surrounding Counties, UVA

Officials Hand Out Cards Listing Rights

CHS near MLK-PAC 041113

The city's police department and Office of Human Rights are distributing cards that will let middle and high school kids know their rights.