‘Peeps’ coming to a big screen in marshmallow movie

‘Peeps’ coming to a big screen in marshmallow movie

PEEPS:Everyone's favorite Easter basket staple is heading to the big screen. Photo: Associated Press

Director Adam Rifkin is planning to develop a movie based on marshmallow candy treats, Peeps.

The Detroit Rock City filmmaker secured film and TV rights to the Easter basket staples from Pennsylvania-based candy company Just Born, according to

Rifkin will pen the screenplay, which will be in the same vein as the animated mega-hit “The Lego Movie,” and features the sugary confections as they prepare to be judged at the annual Peeps diorama contest.

Originally created in 1952, the Just Born company earns $2 billion from the baby chick and bunny-shaped Peeps each year in the U.S.

Latest News

in Local, Local Sports, UVA Sports

Virginia Falls Short to Virginia Tech, 23-20

VSabre for web~1240x800 copy

Virginia falls short once again, to their arch rivals from Blacksburg.

in Local, Local Sports, UVA Sports

Virginia Drops Paradise Jam Finale, 67-62, to Tulane

basketball on a cement floor

Virginia falls short in the final game of the Paradise Jam.

in Music

This week’s top alternative tracks


LISTEN: This week's top alternative songs, according to the weekly Billboard chart.

in Entertainment

Anne Hathaway expecting first child


The Oscar winner is expecting her first child, according to reports.

in Music

Jack White launches new Third Man Records store in Detroit


Rocker Jack White has launched his first Third Man Records venture in his native Detroit.