News

‘Peeps’ coming to a big screen in marshmallow movie

‘Peeps’ coming to a big screen in marshmallow movie

PEEPS:Everyone's favorite Easter basket staple is heading to the big screen. Photo: Associated Press

Director Adam Rifkin is planning to develop a movie based on marshmallow candy treats, Peeps.

The Detroit Rock City filmmaker secured film and TV rights to the Easter basket staples from Pennsylvania-based candy company Just Born, according to Deadline.com.

Rifkin will pen the screenplay, which will be in the same vein as the animated mega-hit “The Lego Movie,” and features the sugary confections as they prepare to be judged at the annual Peeps diorama contest.

Originally created in 1952, the Just Born company earns $2 billion from the baby chick and bunny-shaped Peeps each year in the U.S.

Latest News

10 mins ago in Local, Local Sports, UVA Sports

Virginia Lacrosse Loses Home Opener 11-4

Fresh
VSabre for web~1240x800 copy

Virginia had 40 shots on goal, but struggled to find the net.

5 hours ago in Music

This week’s top alternative tracks

coldplay

LISTEN: This week's top alternative songs, according to the weekly Billboard chart.

10 hours ago in Local, Surrounding Counties

Woman Convicted Of Abuse, Neglect

Updated
Thomas Noah (sent to us) 032615 CC

A Pulaski County woman has been found guilty of felony child abuse and neglect.

11 hours ago in Albemarle County, Charlottesville City, Election, Local, Surrounding Counties, UVA

Gilmore Ends Bid For White House

Casteen John Gilmore Jim 082308 CC

Former Governor Jim Gilmore has ended his campaign for the Republican presidential nomination.

11 hours ago in Albemarle County, Charlottesville City, Local, Surrounding Counties, UVA, Virginia Assembly

Toscano Gets Unique Experience

Toscano David 6 24 11 PIER

Area lawmaker David Toscano has taken a memorable journey in a driverless car.