‘Peeps’ coming to a big screen in marshmallow movie

‘Peeps’ coming to a big screen in marshmallow movie

PEEPS:Everyone's favorite Easter basket staple is heading to the big screen. Photo: Associated Press

Director Adam Rifkin is planning to develop a movie based on marshmallow candy treats, Peeps.

The Detroit Rock City filmmaker secured film and TV rights to the Easter basket staples from Pennsylvania-based candy company Just Born, according to

Rifkin will pen the screenplay, which will be in the same vein as the animated mega-hit “The Lego Movie,” and features the sugary confections as they prepare to be judged at the annual Peeps diorama contest.

Originally created in 1952, the Just Born company earns $2 billion from the baby chick and bunny-shaped Peeps each year in the U.S.

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