News

$330 toothbrush aims to help you brush ‘smarter’

$330 toothbrush aims to help you brush ‘smarter’

PEARLY WHITES: For $330, you better never have a cavity again. Photo: clipart.com

By Paul Sandle

LONDON (Reuters) – Procter & Gamble Co is bringing the dentist into the bathroom with the world’s first smartphone-connected toothbrush, a device that gives personalized advice to help people improve their brushing.

The toothbrush, to be sold under P&G’s Oral-B brand and which will be widely available from June, has a Bluetooth 4.0 link to a smartphone app that can be programmed with the help of a dentist, for example to pay more attention to any areas of the mouth being neglected, P&G said.

“The app provides real-time guidance,” Michael Cohen-Dumani, global associate director for Oral-B, told Reuters.

“Dentists always tell us: ‘People do a great job in the week before they come to visit us and in the week after they visit us. But nothing can hide the fact that when we look inside the mouth we can see all the areas they miss’.”

The toothbrush will be unveiled at the phone industry’s annual Mobile World Congress (MWC) in Barcelona next week, joining an expanding range of devices connected to smartphones that measure everything from sleep patterns and calorie intake to distance walked and exercise taken.

Professionals had helped develop the app as a tool to manage their patients’ behavior between visits, Cohen-Dumani said. The app displays brushing progress in real time, telling the user when to move to a different part of the mouth and warning if they are brushing too hard, he said.

“It will guide you in terms of how to brush, and you will be able to fully personalize the brushing routine for you,” Cohen-Dumani said.

In tests, the app had extended average brushing times from less than a minute for a manual toothbrush to 2 minutes and 16 seconds, he said.

The device will be at top end the Oral-B electric toothbrush range, with a recommended retail price of $330.

French startup Kolibree has also developed a connected electric toothbrush that it plans to launch in the third quarter, according to its website.

(Editing by David Holmes)

Latest News

2 hours ago in Entertainment

REVIEW: ‘Alice Through the Looking Glass’ is totally pointless, boring sequel

Fresh
17-overlay-3

Not even Johnny Depp - reliable as ever inside a fright wig and exaggerated make up - can save this sequel.

4 hours ago in Albemarle County, Charlottesville City, Local, Surrounding Counties, UVA

Sabato Guest Speaker At Monticello 4th

Sabato Larry (credit from UVA Center for Politics)

Monticello has announced that Larry Sabato will be the guest speaker for the annual 4th of July celebration this year.

4 hours ago in Local, Local Sports, UVA Sports

Live Coverage Of UVA In ACC Tourney

BaseballHat1

Virginia begins play in the 2016 ACC Tournament today at 11 am.

5 hours ago in Entertainment

Stage is set for toughest National Spelling Bee ever

11-overlay-15

The final day of the Scripps National Spelling Bee could feature the most difficult words ever used in the competition.

7 hours ago in Lifestyle

Public pools are gross, but you’ll go swimming anyway

16-overlay-10

A new report by the Centers for Disease Control and Prevention says almost 80 percent of public pools fail routine health inspections.