News

49ers’ Kyle Juszczyk wins appeal on fine over ‘Juice’ celebration that NFL said imitated beer chug

49ers’ Kyle Juszczyk wins appeal on fine over ‘Juice’ celebration that NFL said imitated beer chug

FILE - San Francisco 49ers fullback Kyle Juszczyk gestures after a play against the Miami Dolphins during the second half an NFL football game in Santa Clara, Calif., Sept. 20, 2026. (AP Photo/Kelley L Cox, File) Photo: Associated Press


By JOSH DUBOW AP Pro Football Writer
SANTA CLARA, Calif. (AP) — San Francisco 49ers fullback Kyle Juszczyk won his appeal over the fines issued by the NFL for what it deemed an “offensive” celebration when he imitated drinking a beverage, which the league said looked like he was chugging a beer.
Juszczyk was initially fined $29,852 for two infractions of the league’s sportsmanship rules after celebrating two catches in the third quarter of a Week 2 win over the Miami Dolphins by doing the celebration he has done for years while the fans at Levi’s Stadium cheered “Juice!” for his nickname.
He appealed the fine and an appeals officer ruled in his favor, the league said Wednesday.
ESPN first reported that the fine had been rescinded on appeal.
The NFL has vowed to crack down on celebrations this season and initially ruled that the “imitation of chugging a beer constituted an offensive demonstration and could reasonably be construed as being in poor taste.”
The NFL has issued 21 fines in the first three weeks for illegal celebrations or obscene gestures totaling more than $300,000. It’s not clear how many others have been rescinded on appeal.
Juszczyk has been doing a version of that celebration throughout his career in San Francisco in response to 49ers fans chanting his nickname after catches or other big plays. He argued in the appeal that he was imitating drinking juice.
“I don’t know how else to say it. I wasn’t drinking beer in my celebration,” Juszczyk said on Sept. 24. “I think you guys all know my nickname is Juice. I have Juice on my pads. The stadium yells ‘Juice!’ when I catch the ball. When I celebrate, I celebrate by drinking juice, and it’s been that way for years. So I was surprised as anybody when I got a fine this week.”
Juszczyk has been the 49ers’ nominee for the Art Rooney Award for sportsmanship for the past six seasons. The only fines he previously has had were for illegal use of the helmet and low blocks.
Juszczyk is in his 14th season in the NFL and 10th with San Francisco. He has made the Pro Bowl 10 times and was an All-Pro in 2023 and ’25.
___
See AP’s full NFL coverage here

Latest News

20 hours ago in Lifestyle

Generations of anglers have made the pilgrimage to Montauk to catch striped bass

On most October nights, fishing guide Bill Wetzel can be found navigating the shores of Montauk, New York, in a modified 4x4 pickup truck, rumbling over boulders and thick sand as he scans the surface of the Atlantic for signs of life.

20 hours ago in Sports, Trending

Brewers fans flood Milwaukee streets for a long-awaited World Series victory celebration

It was only fitting that the Milwaukee Brewers celebrated their first World Series title with a beer-soaked celebration worthy of their name. "We've had way too many parade beers," team captain and designated hitter Christian Yelich said Friday at a rally that capped a daylong party with fans.

20 hours ago in Albemarle County, Charlottesville City, Education, Local, UVA

UVA Health acquires vacant State Farm property on Pantops

UVA Health plans to move many outpatient services to the 365,000 square foot building, beginning patient service in 2028.

20 hours ago in Entertainment

Prosecutors drop felony charge against rapper Rick Ross in domestic violence case

Prosecutors have dropped a felony charge against rapper Rick Ross a month after he was arrested in Miami Beach when a woman he was living with told police he hit her, court records said.

23 hours ago in Albemarle County, Entertainment, Food Scene, Holiday Guide, Local

Virginia wineries look beyond the tasting room for Halloween

Virginia wineries are offering visitors more ways to experience wine country this Halloween, from music and dancing to hiking and seasonal activities.