News

Bad Bunny’s music streams soar since 2026 Super Bowl halftime show news

Bad Bunny’s music streams soar since 2026 Super Bowl halftime show news

This image released by NBC shows host Bad Bunny during his monologue on "Saturday Night Live" in New York on Saturday, Oct. 4, 2025. (Will Heath/NBC via AP) Photo: Associated Press


By MARIA SHERMAN AP Music Writer
NEW YORK (AP) — Puerto Rican superstar Bad Bunny’s music catalog has seen a jump in streams since his 2026 Super Bowl halftime performance was announced.
According to Luminate, an industry data and analytics company, Latin music is primarily consumed via streaming. They found that Bad Bunny saw a 26% increase in on-demand streams in the United States following the Sept. 28 announcement, soaring from 173 million nine days before the announcement to 218.5 million streams in the eight days that followed.
The singer born Benito Antonio Martínez Ocasio recently said concerns about the mass deportation of Latinos played into his decision to bypass the mainland U.S. during his residency. He performs in Spanish and will do so at the Super Bowl, further proving that connecting with a U.S. and international audience does not require singing in English.
Since the NFL, Apple Music and Roc Nation announced Bad Bunny will lead the halftime festivities from Levi’s Stadium on Feb. 8 in Santa Clara, California, the selection has provoked conversation.
For his fans, Bad Bunny’s booking at the Super Bowl is viewed as a landmark moment for Latino culture. That feeling is no doubt related to his just-concluded, 31-date residency in Puerto Rico that brought approximately half a million people to the island during the slow summer tourism season and generated an estimated $733 million for the island.
Roc Nation founder Jay-Z said in a statement that what Bad Bunny has “done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”
He is a known global hitmaker who ties his music to Puerto Rican identity, colonial politics and immigrant struggles.
On Saturday, Bad Bunny hosted the season 51 premiere of “Saturday Night Live” with a few jokes about his forthcoming Super Bowl halftime show.
He has long been critical of President Donald Trump and backed Kamala Harris in the 2024 presidential election. Some Trump supporters consider his Super Bowl booking to be a divisive political pick.
“I’ve never heard of him,” Trump said in an interview on conservative news network Newsmax when asked about Bad Bunny. “I don’t know who he is… I don’t know why they’re doing it. It’s, like, crazy. And then they blame it on some promoter they hired to pick up entertainment. I think it’s absolutely ridiculous.”

Latest News

28 minutes ago in Entertainment

‘A Minecraft Movie’ sequel is being built for 2027

Fresh

Get ready for more chicken jockey. "A Minecraft Movie" is getting a sequel. Warner Bros. Pictures on Thursday announced that it was planning to release the film in July 2027.

48 minutes ago in Albemarle County, Business, Charlottesville City, Local

AstraZeneca breaks ground on $4.5-billion pharmaceutical manufacturing plant at Rivanna Futures

Fresh
AstraZeneca groundbreaking at Rivanna Futures

Federal, state, and local leaders all converged on Rivanna Futures in Albemarle County for groundbreaking on a $4.5-billion AstraZeneca pharmaceutical manufacturing plant, a historical development in the area.

54 minutes ago in Entertainment

Common’s journey from Bulls ball boy to NBA theme song composer

Fresh

"Basketball has a soul to it," said Common, a three-time Grammy winner, who has also won an Emmy and Oscar. "It's nostalgic but forward. The rhythm, the harmony, the movement, the teamwork, the star player. We wanted to capture all that in sound."

1 hour ago in Albemarle County, Charlottesville City, Crime, Local, Surrounding Counties

Former Albemarle registrar Lauren Eddy charged with embezzlement, forgery

Fresh

CHARLOTTESVILLE, VA (CVILLE RIGHT NOW) – Former Albemarle registrar Lauren Eddy was arrested and charged with two counts of felony…

2 hours ago in Albemarle County, Crime, Local

ACPD arrests pair in attempted thefts from cars on Crafton Circle

Maquarr I. Chambers and Dyonte L. Trice tried to get away but failed.